Speaker Introductions (Part 1)

Introducing a speaker during your event is a pivotal moment for your program. In this first post, Brian discusses some things about speaker introductions.

The introduction is a key element of a presentation. It establishes credibility and rapport with the audience and sets the tone for the rest of the session. If the audience is lost at the outset, your speaker may have a tough time connecting with them later. You want the audience to accept your speaker as a person, to trust the information put forth in the presentation and ultimately believe the overall message of the session. And that all begins with a good beginning.

As you plan your event, don’t disregard the person introducing your speaker. Too often, the speaker introduction is scribbled on a cocktail napkin five minutes before the start of the session. Many speakers have a formal introduction already ready. Consider using that as a starting point since it often will tease some of the primary points of the presentation. Whether you use a prepared introduction word for word, or draft your own, you may want to check it with the speaker ahead of time. In doing so, you stand a better chance of getting the audience’s attention, you reduce possible surprises and you create a smooth transition.

The best introductions last no longer than two or three minutes and should include information that is relevant to the audience. Just as a presentation should custom fit the group you’re addressing, the ideal introduction also should include a degree of customization — something that immediately relates to the listeners.

One way to make sure a memorable event is to assign the introduction to someone who knows the audience and is comfortable speaking in front of a group. Get the audience’s attention, and then give them a good taste for what’s about to come next.

The goal of the National Speakers Bureau is to help you create a successful event. If you like this post, do not forget to follow us. For more information and useful tips, please visit our planning tools page.


One Response to Speaker Introductions (Part 1)

  1. Matthew J. Robertson, CMP says:

    Helpful pointers. Love the “Life of Brian” poster in the background. Also your Art Institute lions.

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